ServiceTitan vs Housecall Pro: which field service software wins?

This comparison gets asked constantly in contractor groups, and the answer almost always comes down to one question: how big is your operation? Because these platforms are built for different stages of business, and picking the wrong one either wastes money or holds you back.

The price gap is the story

ServiceTitan costs roughly 2-4x what Housecall Pro costs at comparable tiers. That's not a rounding error — it's a fundamental business decision. At $500/month plus a $1,500 onboarding fee, ServiceTitan costs $7,500 in year one. Housecall Pro MAX costs $3,588.

The question is whether ServiceTitan's extra features generate enough revenue or savings to justify the $4,000+ premium. For some shops, absolutely yes. For most shops under $750K in revenue, probably not.

Where ServiceTitan justifies the price

• Advanced pricebook management. Build and maintain a flat-rate price book across your entire team with automatic good-better-best options. This alone can increase average ticket by 20-30% when techs are trained to present options
• Marketing ROI tracking. Know exactly which Google Ads, mailers, or referral sources generate booked revenue — not just leads, actual closed jobs. This is incredibly hard to do with Housecall Pro
• CSR performance dashboards. Track call booking rates, conversion by source, and CSR performance. If you have dedicated phone staff, this data is gold
• Membership management at scale. Manage thousands of maintenance agreements with automated billing, renewal tracking, and visit scheduling
• Payroll and commission tracking. Calculate tech commissions, spiffs, and performance pay automatically based on jobs completed
• Multi-location support. If you're running shops in multiple cities, ServiceTitan handles this natively

Where Housecall Pro is the smarter choice

• You can actually try it first. 14-day free trial, no sales call required. ServiceTitan makes you sit through a demo and sign a contract before you see anything
• Month-to-month flexibility. If it's not working, cancel. No annual lock-in
• Faster onboarding. Most contractors are functional in Housecall Pro within a day or two. ServiceTitan onboarding takes weeks
• Built-in marketing tools. Postcard campaigns, email marketing, and a consumer booking app — included in the price. ServiceTitan charges extra for marketing add-ons
• Price is right for growing shops. At $149/month for a 5-person team, HCP is affordable enough that the software cost doesn't stress you out
• Consumer booking app. Homeowners can find and book you through the HCP app — a free lead source ServiceTitan doesn't offer

Feature comparison

Best for: the honest breakdown

The real talk

ServiceTitan is a phenomenal platform for shops that are ready for it. The problem is that "ready for it" means you have the revenue to justify the cost, the staff to use the features, and the patience to survive a brutal onboarding process.

I've seen shops sign up for ServiceTitan at $500K in revenue because they thought it would help them "get to $1M." What actually happened: the monthly cost ate into margins, the techs hated the complicated app, and after 8 months they switched to Housecall Pro and wished they'd started there.

Housecall Pro won't give you the enterprise-level analytics that ServiceTitan offers. But it'll give you 80% of the functionality at 40% of the cost, with a learning curve that doesn't make your whole team want to quit.

Grow into ServiceTitan when the data and team size demand it. Don't buy the Ferrari before you've learned to drive.