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Panel upgrades are some of the most profitable residential electrical work you can do. They're also some of the most commonly mispriced. I see electricians quoting $1,200 for jobs that should be $2,500, and others losing bids at $4,000 because they padded every line item out of fear.
The difference between a profitable panel upgrade and one that bleeds money comes down to understanding what actually goes into the job, not just the panel and the wire.
Equipment costs in 2026
Panels are straightforward to price because you're buying a specific product. Here's what you'll pay at a supply house:
| Panel type | Your cost | Customer price (with markup) |
|---|---|---|
| 100-amp, 20-space | $120-$180 | $195-$290 |
| 200-amp, 30-space | $180-$320 | $290-$510 |
| 200-amp, 40-space | $250-$400 | $400-$640 |
| 320-amp (dual 200) | $500-$800 | $800-$1,280 |
| 400-amp | $700-$1,100 | $1,120-$1,760 |
Most residential upgrades are 200-amp, 40-space. That's become the standard now that homes have EV chargers, heat pumps, and induction cooktops pulling serious amperage.
Beyond the panel itself, your material list includes:
- Main breaker (often included with panel, sometimes separate): $40-$80
- Branch circuit breakers: $5-$15 each, $8-$25 for AFCI/GFCI
- Service entrance cable (SER 4/0-4/0-2/0): $4-$7 per foot
- Grounding electrode conductor, ground rods, clamps: $60-$120
- Conduit, connectors, weather head: $40-$90
- Permit fees: $75-$300 depending on jurisdiction
Total material cost for a typical 200-amp upgrade runs $600-$1,100. Your markup on materials should be 40-60%, which puts the material charge to the customer at $840-$1,760.
Labor hours: be honest with yourself
This is where most electricians get it wrong. They estimate how long the work takes if everything goes perfectly. Nothing goes perfectly.
A 200-amp panel upgrade (replacing an existing 100-amp panel in the same location) takes a competent electrician 6-10 hours. That includes:
- Coordinating the utility disconnect (sometimes a separate trip)
- Removing the old panel and meter base
- Installing new meter base, weather head, and service entrance cable
- Mounting and wiring the new panel
- Labeling every circuit (code requires it, and inspectors check)
- Testing, calling for inspection
If you're moving the panel to a new location, add 3-5 hours for running new feeders and patching the old location. If the home has aluminum branch wiring or a Federal Pacific panel (common in 1970s-80s homes), add time for the extra care those situations demand.
At $90-$140/hour for a licensed electrician (check your local rates at the contractor rate lookup), labor runs $540-$1,400 for a standard upgrade.
Full pricing by job type
| Job description | Labor hours | Total price to customer |
|---|---|---|
| 100A to 200A upgrade (same location) | 6-10 | $1,800-$3,200 |
| 100A to 200A (panel relocation) | 10-16 | $2,800-$4,500 |
| 200A panel replacement (same size) | 4-7 | $1,400-$2,400 |
| 200A to 400A upgrade | 12-20 | $4,000-$7,500 |
| Sub-panel addition (60-100A) | 4-8 | $1,200-$2,500 |
Those ranges are wide because geography, panel location, and existing wiring condition vary so much. A 200-amp upgrade in a 1960s ranch with easy access is a different animal than the same upgrade in a three-story Victorian with plaster walls and knob-and-tube still lurking in the attic.
The permit and inspection question
Always pull a permit. I know contractors who skip it to save time and pass the savings to the customer. This is a terrible idea for panel work specifically. Panel upgrades involve the utility connection, and unpermitted panel work can create liability that follows you for years.
Permit costs range from $75 in small towns to $300+ in cities like LA or Chicago. Some jurisdictions also require a plan review, which adds $50-$150. Build these into every quote as a line item. Customers understand permits, and it actually builds trust when they see it on the estimate.
Where the margin really lives
The panel itself is not where you make money on this work. The margin is in two places: labor efficiency and add-on work.
On the labor side, experience matters enormously. A panel upgrade that takes a newer electrician 10 hours might take a veteran 6. If you're both charging $110/hour to the customer, the veteran keeps an extra $440 in margin. This is why tracking your actual hours on panel jobs matters. If you consistently finish faster than you quote, that's margin you've earned.
The add-on work is where you really grow the ticket. While you have the panel open and the power off, it's the natural time to:
- Add dedicated circuits for EV chargers ($300-$600 each)
- Install whole-house surge protection ($150-$300 installed)
- Replace outdated AFCI/GFCI breakers ($25-$45 per circuit)
- Run circuits for future solar or battery backup
A panel upgrade that starts as a $2,200 job regularly grows to $3,000-$3,500 with legitimate add-on work. You're not upselling. You're catching problems while the wall is open.
Quoting tips that protect your margins
Always inspect before quoting. Photos from the homeowner are helpful but they never show the full picture. You need to see the existing panel, the meter base, the service entrance, and the path for any new cable runs.
Quote a range, not a fixed number, until you've seen the job. "A 200-amp upgrade typically runs $1,800-$3,200 depending on what we find" is honest and protects you. Once you've inspected, lock in a firm price.
Include a change-order clause for hidden conditions. If you open the wall and find aluminum wiring that needs remediation, that's not part of the original scope. Having that clause in your contract saves arguments.
Use the electrical pricing calculator to double-check your margins before sending a quote. It takes two minutes and catches the jobs where you accidentally priced yourself at 15% margin instead of 45%.
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